Search Engine Optimization

Search engine optimization or Search Engine Marketing(SEO), is the process of increasing the amount of visitors to a website by ranking high in the search results of a search engine. The higher a website ranks in the results of a search, the more likely it is to be visited.

Search Engine Optimization helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

When a site is optimized for the search engines properly it will receive traffic from the major search engines like Google, Yahoo, MSN and others at no additional cost per visitor. That's right! The major search engines will send traffic to your site for free! What's the catch? Your site needs to look good to the search engine spiders and needs to be on the first page of the major search engines when users type in keywords that relate to your web site's business.

The need for Search Engine Marketing(SEO) has become acute in the past few years. Web sites are being created with Java, Flash and images all of which search engines cannot understand and ignore. If the content of your website is ignored by the search engines then they can't index your site, If your site isn't indexed then no one will find your site by searching for it in Google, Yahoo, MSN, etc. If no one can find your site then your hard work and money spent creating the site is in vain.

Why do you need Search Engine Marketing?

Search engines have become an indispensable component of our daily lives—they are the most widely used vehicles for finding information and generating website traffic. If you want to generate online leads or sales, your website needs to rank well in the search engines. If you want to rank well in the search engine listings, you need to provide relevant, valuable and updated content, ensure that your keywords are relevant to your content and focus on building your website’s link reputation.

According to the Computer Industry Almanac, the 2005 Worldwide Internet Population is 945 million! Their projection for 2006 is 1.10 billion Internet users.

That translates into approximately 128 million people. Over 78% of those 128 million people go online to research a product or service before purchasing.

According to Georgia Institute of Technology, Internet search engines currently account for over 85% of all new visitors to a website.

93% of users don’t look further than the first 2 pages of search results. Most prefer to use another search engine rather than click past the first 10 results. How can your business succeed if you’re not found there?

33% of users believe companies found in the top search results are a major brand in their specific product/service category.

Search Engine Marketing(SEO) raises your online profile and builds brand awareness.

If you're not tapping into the online market, you are losing customers! If you want to generate online leads or sales, your website needs to rank well in the search engine listings.

Search Engine Marketing Advantages

Search Engine Marketing(SEO) has its advantages when compared to search engine optimization; here are a few of those advantages.

SEO Benefits

1. Targeted Traffic

SEO can increase the number of visitors who are actively searching for your service or product.

2. Promotion that doesn't sleep

Imagine having your own marketing and promotions company working exclusively just for you! One that works 24 hours a day, 7 days a week, 365 days every year. That's the benefit of Search Engine Marketing(SEO)!

3. Increase brand visibility

Search Engine Marketing(SEO) can give your brand a high international profile - and for a comparatively low outlay.

4. High ROI

Pound for pound, dollar for dollar, Search Engine Marketing(SEO) brings you a higher Return On your Investment than any comparable form of marketing.

5. Higher Sales

Search Engine Marketing(SEO) can mean increased sales of your product or service.

6. Faster, smaller pages

Properly validated and optimized files will be smaller and leaner, meaning less server overheads and quicker download times.

7. Long term positioning

once in place, a properly designed and optimized site should stay long term in the rankings compared to PPC where costs and outlay are ongoing and unpredictable

8. Cost-effective

Search Engine Marketing(SEO) is among the most cost-effective ways of marketing.

9. Accessibility

Observing sensible optimization procedures can make your site more accessible to all users.

10. Cross-browser compatibility

A properly optimized site will be as near as possible validated to high standards. This means that it should work in all W3C-compliant browsers, meaning your site may be viewed by the greatest potential number of visitors.

11. Navigable by the engines

All links should function correctly and all pages should be accessible to the engines, thus making your site easy for the engines to index and properly categorize.

12. Usability

Observing basic optimization guidelines should mean that visitors have a more pleasant user experience.

Search Engine Optimization Plan

The Search Engine Optimization plan includes

1. Design Analysis

HTML Design Analysis
HTML Validation Reporting & Error Checking
Web Pages Optimization
Spell Checking

2. Keywords Analysis

In-Depth Keyword Research & Suggestions Related to Your Industry
Targeting of 3 Keyword Phrases
Initial Keyword Ranking Report

3. Link Building

Linking Strategy and Management
Link Reputation Analysis
Optimization of Homepage plus 25 Additional Pages

4. Site Map

Creation of Search Engine Friendly Site Map
Post Optimization Keyword Ranking Reporting

5. Submission

Creation of Optimized Robots.txt File
Submission to 10 Search Engines

Inktomi, AskJeeves, Fast and AltaVista
Google, DMOZ, Lycos & About.com
Guaranteed Web Site Inclusion into Google

6. Reporting

In-Depth Web Site Analysis Report & SEO Audit
Web Site Usability Audit

Load Time Monitoring & Reporting
Link Popularity Monitoring & Reporting
Browser Compatibility Reporting
Keyword Density Reporting

7. Site Maintenance

Updation & Maintenance of web pages for 1 year
Scheduled Resubmissions as necessary

How Effective Is Search Engine Marketing?

It is not impossible to convert 50% of your Search Engine originating traffic. The real beauty of Search Engine Marketing(SEO) is that it allows your customers to find you instead of you trying to find them.

How much does a search engine marketing campaign cost?

The cost of a Search Engine Marketing(SEO) campaign depends on the size and type of web site you have, the number of keywords your site uses, and popularity. If your web site already has a search-engine friendly design, the costs are far less.

The cost of any Search Engine Marketing(SEO) campaign depends greatly on the scope and extent of it. The more keywords and the broader the audience you want to target, the more it’s going to cost but the greater the benefit would be. Maybe the more important question is… “How much is it costing your business by not doing Search Engine Marketing(SEO)?”

Search Engine Optimization in Punjab

Search Engine Optimization is a very big industry in today’s world. If not for Search Engine Optimization, the search engines would not have existed. Nearly 80% of internet traffic today begins at a search engine. Everyone search their favorite and most wanted articles and information through search engines.

The Search Engine Optimization industry is certainly growing in Punjab. Today, the industry is getting its due credit and recognition by the industry. According to many experts, many people use search engines for simple navigation. In such a scenario we very well come to know the importance of search engines in today’s world.

Search engines are here to stay. However, there was a time when people did not know much about search engines. Since Search Engine Optimization Google came into the picture, search engines have developed a new meaning all-together. has played a major role and brought many more people to the search engines. Thus, the industry has grown bigger and is still growing in Punjab.

Benefit of SEO Outsourcing in Punjab

Revenue growth via Search Engine Optimization (SEO)

The most tangible goal of professional Search Engine Optimization (SEO) is of course an increase in sales - whether you sell goods direct to the customer or provide a service.

Many organizations of course are geared towards different goals than immediate sales conversions; public sector, large corporate and government websites often aim to educate their web visitors whilst entangling them into a long-term relationship geared towards sizable future contracts.

Customer growth via Search Engine Optimization (SEO)

The internet has done much to empower the customer with knowledge and choice of supplier. Customer loyalty in turn has evolved into something far more dynamic and powerful than traditional marketing would believe. On one hand there is no customer loyalty – the website offering the best price with the best perceived service usually wins.

Brand identity via Search Engine Optimization (SEO)

We've heard it speculated that it takes an average of over 20 instances of hearing about a brand before a customer will make a purchase. Whether this is a genuine statistic or just a quirky sales pitch from a marketing agency we don't know, but the underlying message is worth thinking about: get your name out there as much as possible. When competitors' brands are mentioned in client conversations, make sure yours is too!

However, Search Engine Optimization goes much further than this. It allows your business to be in control of your brand by promoting a consistant, professional and unique image to the right audience. If you are looking to be seen as a leading brand in your industry you must often be seen a credible and expert source of information to your customers, and not just the final sales pitch at the end of their research and buying cycle. Search engine optimization, and customer confidence, benefits enormously from rich resources of website content such as:

The Scenario

Outsourcing Search Engine Optimization Services to Punjab is rapidly becoming a global practice as international corporations recognize its multiple benefits. The outsourcing Search Engine Optimization budget of global leaders has increased significantly and the worldwide expenditure on outsourcing Search Engine Optimization Services is expected to reach $151 billion.

Most importantly, corporate giants in the USA, Europe, and Japan prefer India for cost-effective and high-quality Search Engine Optimization services. According to National Association for Software and Services Companies (NASSCOM), outsourcing Search Engine Optimization industry is heading towards $1.2 trillion. And Punjab, as one of the biggest outsourcing Search Engine Optimization service providers, is likely to gain the most. Outsourcing Search Engine Optimization service to Punjab is providing effective business solutions to leading MNCs. Search Engine Optimisation Outsourcing helps MNCs to:

How Search Engine Optimization to Punjab Helps

Punjab is an ideal offshore Search Engine Optimization destination due to various cutting-edge advantages. Let's take a closer look at the factors highlighting the potentials of  Search Engine Optimization outsourcing to Punjab.

Large Database of Quality Human Resources

The abundance of highly qualified and technically skilled English-speaking computer professionals is the key to success when it comes to Search Engine Optimization outsourcing to Punjab. Punjab churns out 20,000 IT graduates and English-speaking graduates every year.

Cost Effective Search Engine Optimization Outsourcing Solutions

Substantial cost-saving can be achieved by Search Engine Optimization outsourcing to Punjab, as compensation packages are much lower. Studies and analyses suggest that Search Engine Optimization outsourcing business to Punjab saves as much as 70%.

Reliable, State-of-the-art Infrastructure

The comprehensive IT infrastructure makes Punjab the most viable Search Engine Optimization outsourcing option for the corporate houses worldwide. Excellent telecom, ISP and cellular networks are available across the state. In addition, Punjab has reliable satellite and submarine communication links that facilitate good band connectivity with the rest of the world.

The growth is being fuelled by the following factors:

Favorable Government Policies

IT is regarded as one of the top five priority industries in Punjab. It is a part of the national agenda and policies are framed so as to obtain maximum benefit out of IT outsourcing to Punjab.

Major initiatives taken by the Govt. of Punjab:

Other Resources

NSPL